Consumer product recall

Boy Story LLC recalls Action Dolls

Starting date:
September 26, 2018
Posting date:
September 26, 2018
Type of communication:
Consumer Product Recall
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Joint recall with Health Canada, the United States Consumer Product Safety Commission (US CPSC) and Boy Story LLC.

Affected products

Mason & Billy Action Dolls and Mason & Billy HeForShe Special Edition Action Dolls

Product description

This recall involves four styles of Boy Story action dolls.  These include Mason and Billy Action Dolls and Mason & Billy HeForShe Special Edition Action Dolls. The recalled dolls are 10 cm long by 18 cm wide by 46 cm high.  They came with outfits consisting of a button-up shirt, white t-shirt and jeans. Boy Story LLC is stamped on the left foot of each doll.

The following model names and numbers are affected by this recall:
Model Name Model Number UPC Number
Mason Action Doll AD 1001 850620007008
Billy Action Doll AD 1002 850620007015
Mason HeForShe Special Edition Action Doll AD 1001-HFS 850620007046
Billy HeForShe Special Edition Action Doll AD 1002-HFS 850620007053


Hazard identified

The joints on the vinyl dolls can break, creating broken pieces that pose a choking hazard to young children.

As of September 14, 2018, the company has received about 40 reports of the vinyl breaking on the joints, and no reports of injuries in Canada or the United States.

Number sold

Approximately 40 units of the affected products were sold in Canada and approximately 8500 were sold in the United States.

Time period sold

The recalled products were sold from December 2016 to May 2018 in Canada and the United States.

Place of origin

Manufactured in China.



Boy Story LLC

Tampa Bay




Mentor International Corp.

Dongguan City, Guangdong


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What you should do

Consumers should immediately stop using the recalled dolls contact Boy Story LLC for instructions on how to receive a full refund of the purchase price.

For more information, consumers may contact Boy Story LLC toll-free by telephone at 240-670-0221, Monday through Friday, from 9:00 a.m. to 5:00 p.m. ET or by email. Consumers may also visit the company's website for more information.

Consumers may view the release by the US CPSC on the Commission's website.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.