Consumer product recall

Xtava recalls Allure and Allure Pro 2200W ionic ceramic hair dryers

Starting date:
September 18, 2018
Posting date:
September 18, 2018
Type of communication:
Consumer Product Recall
Household Items
Source of recall:
Health Canada
Burn Hazard, Electrical Hazard
General Public
Identification number:

Affected products

Xtava Allure and Allure Pro 2200W ionic ceramic hair dryers

Product description

This recall involves the Allure and Allure Pro 2200W ionic ceramic hair dryers. The hand-held hair dryers are black or white and include a concentrator nozzle. Many of the units have a label located underneath the back of the unit bearing the following SKU numbers: XTV010001, XTV010001N, XTV010002, or XTV010002N.  All units have "Xtava" imprinted on the blower end of the hair dryer. The hair dryers were sold separately or as part of various hair care kits that included hair treatment products, a flat iron or a diffuser.

The following hair dryers are included in the recall:
Hair Dryer SKU Product name
XTV010001N Allure Black Hair Dryer
XTV010001 Allure Black Hair Dryer
XTV010002N Allure White Hair Dryer
XTV010002 Allure White Hair Dryer

Hazard identified

The hair dryer and power cord can overheat and catch on fire, posing fire, burn and electrical shock hazards.

As of September 12, 2018, Xtava has received no reports of incidents or injuries in Canada.

Number sold

Approximately 600 units of the affected products were sold in Canada.

Time period sold

The affected product was sold from October 2014 to February 2018.

Place of origin

Manufactured in China.



Xtava, LLC

New York

New York


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What you should do

Consumers should immediately stop using the recalled products and register online for a replacement.

For more information, consumers can contact Xtava online or by telephone at 1-877-643-8440 from 8 a.m. to 5 p.m. ET Monday through Friday.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.