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Consumer product recall

WWRD recalls Wedgwood Peter Rabbit Baby Rattle

Starting date:
February 4, 2016
Posting date:
February 4, 2016
Type of communication:
Consumer Product Recall
Children's Products, Toys
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Joint recall with Health Canada, the United States Consumer Product Safety Commission (US CPSC) and WWRD

Affected products

Wedgwood Peter Rabbit Keepsake Baby Rattle

Product description

This recall involves the Wedgwood Peter Rabbit Baby Rattle sold as decorative giftware.  The rattle is made of a zinc alloy base material with lacquered silver plating.  The rattle ends are hollow and each contains two small iron beads (four per item).  The hollow ends are glued to the main body.  A bunny figure and the words “hop hop hop” are embossed on one of the rattle ends.  A bunny figure and the words “hop little rabbit” are embossed on the other rattle end.  The product SKU number is 4003003 and the UPC code is 701587150262.

Hazard identified

If the product comes into contact with water or is subjected to pressure, seams on the rattle can open, releasing small beads.  The beads can pose a choking hazard to young children.

Neither Health Canada nor WWRD United Kingdom Ltd. has received reports of consumer incidents or injuries to Canadians related to the use of the recalled rattles.

Number sold

Approximately 24 of the recalled rattles were sold at various retailers across Canada.  Approximately 670 of the rattles were sold in the United States.  The product was also offered for sale online through WWRD’s global websites and

Time period sold

The recalled rattles were sold from April 2015 through December 2015.

Place of origin

Manufactured in China.



WWRD United Kingdom Ltd.

Barlaston, Stoke-on-Trent




Hung Kee Metal and Glass Products Ltd.


Hong Kong


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What you should do

Consumers should take away the recalled rattle from their children and should contact WWRD to arrange for a full refund.

Consumers may contact WWRD United Kingdom Ltd. toll free at 1-877-892-9973 or visit the WWRD's website for more information.WWRD will provide instructions for returning the product along with a prepaid shipping container.

Consumers may view the release by the US CPSC on the Commission’s website.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.