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Consumer product recall

Specialty Toys Direct Inc. recalls Lemur Plush Toy

Starting date:
December 10, 2014
Posting date:
December 10, 2014
Type of communication:
Consumer Product Recall
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Affected products

Loki Lemur and Neon Loki Lemur Plush Toys

Product description

This recall involves Loki Lemur and Neon Loki Lemur plush toys. Loki the Lemur plush toys are found in assorted colors: black, blue, turquoise, purple; Neon Loki the Lemur come in neon green, neon pink, violet, and blue. The plush toy can also be identified by their tags which states Specialty Toys Direct.

Hazard identified

The eyes and nose of the plush toys can become detached posing a choking hazard to young children.

Specialty Toys Direct has not received any reports of incidents.

Health Canada has received one report of the eye breaking off. No serious injury resulted.

Consumers can find information on how to choose safe toys and protect their children when they play by visiting the General toy safety tips page on the Healthy Canadians website.

Number sold

Approximately 22,416 units were sold in Canada.

Time period sold

The recalled plush toy were sold from April 2014 to November 2014.

Place of origin

Manufactured in China.



Pinnacle Toy Corporation




Specialty Toys Direct Inc.


British Columbia


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What you should do

Consumers should immediately remove the recalled plush toys from children's reach and return to Specialty Toys Direct Inc. for a full refund.  They can also discard the toy in such a way that it could be no longer used.

For further information, consumers can contact Specialty Toys Direct at 1-800-665-5656 or by email.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.