Consumer product recall

Manhattan Group, LLC recalls My Snuggly Ellie Activity Toy

Starting date:
August 4, 2015
Posting date:
August 4, 2015
Type of communication:
Consumer Product Recall
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Joint recall with Health Canada, the United States Consumer Product Safety Commission (US CPSC) and Manhattan Group, LLC

Affected products

My Snuggly Ellie Activity Toy

Product description

This recall involves the My Snuggly Ellie Activity Toy. The toy is a plush brown elephant with white crinkle ears. The green hanging loop on top of its head can attach to a stroller or crib. On the stomach, there is a mini mirror while a teether and wooden ring hang below its body. Item number 12520 can be found on the small white tag sewn into the bottom of the toy.

Hazard identified

The wooden ring can break into small pieces, posing a choking hazard to young children.

Neither Health Canada nor Manhattan Group has received any reports of consumer incidents or injuries in Canada.

Manhattan Group has received one report of the wooden ring breaking in Norway. No injuries were reported. The company has not received any reports of injuries in the United States.

For some tips to help consumers choose safe toys and to help them keep children safe when they play with toys, see the General Toy Safety Tips.

Number sold

Approximately 100 units of the recalled toys were distributed in Canada, and approximately 2,700 units were distributed in the United States at specialty toy and baby stores, and online at

Time period sold

The recalled toys were distributed from February 2014 to May 2015.

Place of origin

Manufactured in China.



Manhattan Group LLC




Images (select thumbnail to enlarge - opens in a new window)

What you should do

Consumers should immediately take the recalled toy away from children and return the toy where it was purchased for a full refund.

For more information, consumers may contact Manhattan Group toll-free at 1-800-541-1345 between 8 a.m. and 5 p.m. CT, Monday through Friday. Consumers may also visit the firm's website and click on "Recalls" for additional information.

Consumers may view the release by the US CPSC on the Commission's website.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.