Consumer product recall

Loblaw Companies Ltd. recalls Joe Fresh® Baby Jackets

Starting date:
November 18, 2015
Posting date:
November 18, 2015
Type of communication:
Consumer Product Recall
Children's Products
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Affected products

Joe Fresh® Striped Quilted Baby Jackets

Product description

This recall involves the Joe Fresh brand striped quilted baby jackets with the style code BBF5OT4316 located on an inner tag. The following SKUs are affected:
Style Code Size Colour UPC
BBF5OT4316 QLT JKT 0-3 months Charcoal, Blue and White Stripes 063664849996
BBF5OT4316 QLT JKT 3-6 months Charcoal, Blue and White Stripes 063664850008
BBF5OT4316 QLT JKT 6-12 months Charcoal, Blue and White Stripes 063664850015
BBF5OT4316 QLT JKT 12-18 months Charcoal, Blue and White Stripes 063664850022
BBF5OT4316 QLT JKT 18-24 months Charcoal, Blue and White Stripes 063664850039


Hazard identified

The affected jackets can lose buttons when they are pulled by young children, posing a choking hazard.

Health Canada has not received any reports of consumer incidents or injuries related to the use of the jacket in Canada.

Loblaw Companies Ltd. received one report of a child removing the button and placing it in their mouth.

Number sold

Approximately 1223 units of the Joe Fresh baby jackets were sold at Loblaw banner stores across Canada.

Time period sold

The recalled product was sold from September 2015 to October 2015.

Place of origin

Made in Cambodia.



Loblaw Companies Ltd.



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What you should do

Consumers should immediately stop using the recalled Joe Fresh baby jackets and return the product to any Loblaw banner store where Joe Fresh apparel is sold for a full refund (including without a receipt). 

For additional information, consumers may contact Loblaw Companies Ltd. customer service at 1-888-495-5111 or email Loblaws.

Loblaw banner stores:
Region Store
Ontario Joe Fresh®, Real Canadian Superstore®, Fortinos®, Loblaws®, nofrills®, Your Independent Grocer®, Zehrs® and
Atlantic Atlantic Superstore®, Dominion®, Joe Fresh® and
Québec Joe Fresh®, Maxi® & Cie, Loblaws®, Provigo® and
West Joe Fresh®, Real Canadian Superstore®, Real Canadian Wholesale Club™, nofrills®, Your Independent Grocer®, Extra Foods® and

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.