Consumer product recall

Loblaw Companies Limited recalls Joe Fresh® Baby Girls' Running Shoe

Starting date:
December 20, 2018
Posting date:
December 20, 2018
Type of communication:
Consumer Product Recall
Children's Products, Clothing and Accessories
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Affected products

Joe Fresh® Baby Girls' Running Shoes

Product description

This recall involves Joe Fresh® baby girls' running shoe with light purple sole and lining. The athletic running shoe has a style code BFG8F50151 along with UPC numbers 060697639938, 060697639945, and 060697639952. 

Hazard identified

The hook and loop fastener on the shoe may detach which could pose as a choking hazard for young children.

As of December 14, 2018, the company has received 5 reports of the hook and loop fastener coming off the shoes and no reports of injury in Canada.

Number sold

Approximately 2,000 units of the affected products were sold in Canada.

Time period sold

The recalled product was sold from August 2018 to December 2018.

Place of origin

Manufactured in China.



Loblaws Companies Limited




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What you should do

Consumers should immediately stop using the product and return the product to any Loblaw banner store for a full refund.

For additional information, consumers may contact Loblaws Companies Ltd. customer service at 1-800-296-2332 from Monday to Friday between 8:30 a.m. to 5:00 p.m. EST, or visit the company's website.

Loblaw banner stores:
Region Store
Ontario Joe Fresh®, Real Canadian Superstore®, Fortinos®, Loblaws®, nofrills®, Your Independent Grocer®, Zehrs® and
Atlantic Atlantic Superstore®, Dominion®, Joe Fresh® and
Québec Joe Fresh®, Maxi® & Cie, Provigo® and
West Joe Fresh®, Real Canadian Superstore®, nofrills®, Your Independent Grocer®, Real Canadian Wholesale Club™, and

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.