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Consumer product recall

ALEX Brands dba ALEX Toys, LLC recalls ALEX Jr. First Pops, First Snaps and Baby Builder toy sets

Starting date:
August 23, 2016
Posting date:
August 23, 2016
Type of communication:
Consumer Product Recall
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Joint recall with Health Canada, the United States Consumer Product Safety Commission (US CPSC) and ALEX Toys, LLC

Affected products

ALEX Jr First Pops, First Snaps and Baby Builder toy sets

Product description

This recall involves ALEX Toys Alex Jr. First Pops, First Snaps (made before November 2010) and Baby Builder toy sets. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces.

Affected products
Set Model/item number UPC Batch Code
First Pops 1981P 731346198105 all
First Snaps (pre-November 2010) 1981S 731346198112
  • P0002073
  • P0001713
  • P0001330
  • P0000954
  • P0002107
  • P0001628
  • P0001009
  • P00000814
  • P0001948
  • P0001536
  • P0001098
Baby Builder 1982 7313346198211 all

The batch code can be found on a sticker above the UPC code on the container.

Hazard identified

Small parts may become separated from the toys posing a choking hazard for young children.

Health Canada has not received any reports of consumer incidents or injuries related to the use of this product in Canada.

ALEX Toys, LLC has received 19 reports related to the separation of small parts associated with the pre–November 2010 building sets, 2 of which occurred in Canada; and 3 reports of separations associated with the post–November 2010 building sets.  No injuries were reported.

For some tips to help consumers choose safe toys and to help them keep children safe when they play with toys, see the General Toy Safety Tips.

Number sold

Approximately 2,225 units of ALEX Jr. First Pops, 2,732 units of ALEX Jr. Baby Builder and 664 units of ALEX Jr. First Snaps were sold in Canada. Approximately, 39,200 units of ALEX Jr. First Pops, 33,100 units of ALEX Jr. Baby Builder and 19,000 units of ALEX Jr. First Snaps were sold in the United States.

Time period sold

The recalled First Pops were sold from March 2009 to June 2016.  The recalled Baby Builder sets were sold from December 2009 to June 2016.  The recalled First Snaps  products were distributed from March 2009 to October 2010.

Place of origin

Manufactured in China.



Xingamay Plastic and Metallic Toys Industry
Huizhou Huiyang Qiu Chang Xintang





ALEX Brands dba ALEX Toys, LLC


New Jersey


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What you should do

Consumers should immediately take the recalled toys away from children and contact ALEX Toys, LLC for disposition of the products and a full refund.

For more information, consumers can contact ALEX Toys toll-free at 1-844-310-6691 to request return parcels by following instructions on the recorded message. Additional information is available on the company's website, by clicking the "Recall Information" link on the home pageat the bottom of the page.

Consumers may view the release by the US CPSC on the Commission’s website.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.