Consumer product recall

ALEX Brands dba ALEX Toys, LLC recalls ALEX Jr. Baby Builder toy sets

Starting date:
August 2, 2017
Posting date:
August 2, 2017
Type of communication:
Consumer Product Recall
Source of recall:
Health Canada
Choking Hazard
General Public
Identification number:

Affected products

ALEX Jr Baby Builder toy sets

Product description

This recall involves ALEX Toys Alex Jr. Baby Builder toy sets. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 26 pieces.

Affected Products:
Set Model/Item Number UPC Batch Code
Baby Builder 1982 731346198211 all


Hazard identified

Small parts may become separated from the toys posing a choking hazard for young children.

Health Canada has not received any reports of consumer incidents or injuries related to the use of this product in Canada.

ALEX Toys, LLC has received 8 reports related to the separation of small parts associated with the Baby Builder toys sets, none of which occurred in Canada.  No injuries were reported.

For some tips to help consumers choose safe toys and to help them keep children safe when they play with toys, see the General Toy Safety Tips.

Number sold

1 unit of ALEX Jr. Baby Builder was sold in Canada.

Time period sold

The recalled Baby Builder set was sold from March 28, 2017 to June 6, 2017.

Place of origin

Manufactured in China.



Xingamay Plastic and Metallic Toys Industry
Huizhou Huiyang Qiu Chang Xintang





ALEX Brands dba ALEX Toys, LLC


New Jersey


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What you should do

Consumers should immediately take the recalled toys away from children and contact ALEX Toys, LLC for disposition of the products and a full refund.

For more information, consumers can contact ALEX Toys toll-free at 1-844-310-6691 to request return parcels by following instructions on the recorded message. Additional information is available on the company's website by clicking the "Recall Information" link on the home page.

Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.

Health Canada would like to remind Canadians to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.